Beautiful luxurious sports cars, inspiring speakers and an incredible audience: the annual Porsche Excellence Cup kick-off was a huge success. BEHIND THE BRAND and Porsche treated their guests with worldly dishes, such as sticky chicken and curry sausage. After dinner the second part of the evening started and the guests were surprised with a real racetrack as the decor! Before the after-party started, the evening took an astronomical turn during the plenary session, with the exploration of the unknown as a central theme.
The smooth, modern cars created an extraordinary and unique contrast with the old factory. Robert Doornbos, former Formula One driver, impressed everyone when he left the room in the new Porsche model. The ambition of Porsche was underlined by a keynote speaker: astronaut André Kuipers. Who, at the start of his extraterrestrial career, chose to explore the unknown, just like Porsche does right now.
Everything went well, from start to finish. The experience of DeFabrique was clearly visible. We had a similar view on how the evening should go, which made it very easy to communicate. The food was delicious and the plenary part was a big success. The racetrack set up looked amazing and was the cherry on the cake.
Besides luxurious cars and inspiring words, this event had another exciting aspect: The Porsche Excellence Cup. Employees of all eight dutch Porsche dealers were challenged to prove themselves during the first quiz of the Cup. The Porsche Excellence Cup is awarded by Porsche to the dealer with the highest score at the end of the year. The quiz consisted of multiple choice and open questions, sound clips and even a pitch. We won’t know who will win the Porsche Excellence Cup until the end of the year, but we do know it is going to be very exciting!