During the SP’s 21st party conference, party leader Jan Marijnissen officially said his farewells, and Ron Meyer was elected to be his successor. Branding is an important factor for party conferences and the like, and as such, the SP’s characteristic tomato logo featured all over, ranging from banners to light projections and from red carpets to tomato soup.
The party delegates walked a red carpet into the Copra Warehouse where large wooden tomatoes had been affixed to the scaffolding. Along the way, SP-themed flags, red balloons, and projections helped set the mood. Jan Marijnissen could not have imagined a greater farewell, nor could Ron Meyer have imagined a greater kick-off.
Our conference document was called 'We are going to do this', and thanks to the excellent collaboration with DeFabrique, we did.