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Kruitbosch Bike Event

  • 150 exhibitors
  • 1 testing track
  • 1320 fresh stroopwafels
  • 110 wooden bistro sets
  • 1 ice cream cart

Innovation in the world of cycling

Bicycle specialists from the Netherlands, Belgium and Germany marvelled at the 2017 range of bicycles and accessories during the Kruitbosch Bike Event in early October. The Kruitbosch team were at the ready to answer any questions and inspired the specialists by providing new perspectives on how to set up a store, based on each retailer’s specific region. The overarching motto was ‘Let’s push things forward!’


Zwolle-based family business Kruitbosch owns the ever-expanding bicycle brands Cortina and Alpina and offers a complete range of bicycle parts and accessories.

Mobile catering

DeFabrique enjoys a challenge; at this fair, we took the theme of ‘Let’s push things forward’ to the next level in terms of catering. Dinner was prepared live at the Press. Guests were given cards to indicate their choice of pasta, potatoes, meat, fish, vegetarian, and sauce. The chefs would then prepare their dishes live in front of them – fast service, excellent quality, and exactly the right amount of food with no waste!

Thanks to our joint efforts, we were able to create the best edition of the Kruitbosch Bike Event ever.
Marco Reekers (Kruitbosch's Marketing Coordinator for Events)
Marco Reekers (Kruitbosch's Marketing Coordinator for Events)

If you want more information about this event or if you are looking to organise your own event, please feel free to contact us.

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Reliable and dynamic

Kruitbosch’s company culture is best described as committed, reliable, and dynamic. The Kruitbosch Bike Event exuded those core values. The fair stands were set up perfectly down to the very last detail, and a range of presentations offered national and international retailers the opportunity to ask all manner of questions about the 2017 range.

Carmen Meems
Carlien Winter
Martin Bogaerds