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Sales event


  • 90 metres of COAX cable
  • 1 satellite dish
  • 30 SAMSUNG sales managers
  • 1 coffee Bug
  • 6 white lounging sofas
  • 2 domes

The latest models

Twice a year, Samsung presents its new range to the buyers of various electronics stores. Around thirty sales managers presented their clients with the latest models: fridges, televisions, washing machines, phones, etc. Retail Agency Quince organised this year’s successful sales event and challenged us to excel in terms of our service level.


Samsung Electronics inspires people and creates the future with their innovative ideas and technologies. They do so using innovative products, talented people, a sensible business approach, corporate social responsibility, and collaboration with partners/clients.


The clients Samsung invited receive a thorough pampering at the hands of our staff. As the saying goes, the way to someone’s heart is though their stomach, and so, we paid extra attention to the specially set-up food plaza. Our partner JAN Verhuur set up a Butcher Bar serving organic Pulled Pork and juicy burgers, as well as an Italian Trattoria offering up focaccia, delicious sandwiches, and freshly baked pizzas.

While many venues are quick to say no when you come to them with an out-of-the-box idea, DeFabrique is eager to come up with solutions to make it work. This resulted in an alternative catering concept that greatly surprised our guests. Carmen and Berber made for a very good team, and as such, the collaboration process felt very comfortable for me.
Lonneke Kerr-Verhaegh (Event & Sponsorship Manager for SAMSUNG)
Lonneke Kerr-Verhaegh (Event & Sponsorship Manager for SAMSUNG)

If you want more information about this event or if you are looking to organise your own event, please feel free to contact us.

Contact us!
Carmen Meems
Berber Brouwer
Rik van Leeuwen