What kind of venue would make 1,400 public service officials that are part of the Dutch Municipal Quality Institute (KING) feel at home? Why, a local municipality, of course! That is why events agency WOP had DeFabrique turned into a life-sized village for the ‘Digital Agenda 2020 – Organising Together’ conference. In the imaginary town of Turfbrug, the focus was on creating awareness, acquiring and sharing knowledge, and joining forces at the overarching government level.
The ‘Copraloods‘ of 1000 m2 was turned into the imaginary town of Turfbrug, featuring a marketplace, a library, a garage and a community centre. On April 5th, over 1,400 public service officials from over 300 municipalities inhabited this life-sized diorama, milling around objects ranging up to 5 metres in height. The three-dimensional effect of the facades, hot-air balloons, and fountain added a special something to the DeFabrique catering venue.
This is the third time we have all come together to organise this conference, and yet, we are still able to challenge one another to find new ways of doing things!
Turfbrug had all of the trimmings: a real major, a real local newspaper, and of course, a market! Cheese from local farmer Piet, Lijnzaat herring, fresh fruit and ‘Turfbrugse koek’; the various stalls served it all, enabling the guests to obtain enough energy for the packed whole-day programme consisting of plenary speeches and sub sessions.